You know email would help you stay connected with clients.

You just don't want to deal with the tools and the process.

Service for you

Monthly Newsletter Support
A steady monthly email pulse for seasoned service-based practices

For a relationship-based practice, a simple monthly email can be enough to stay present with your clients—not in a loud or promotional way, but in a steady, human way that keeps you top of mind when someone is ready to come back.

If you’re a service provider who works with clients over time—months or years—this is probably for you.

What I notice again and again when I talk to people in relationship-based practices is this: you genuinely love the work you do. You care about your clients. You like being in the headspace of your actual offering—whether that’s therapy, coaching, bodywork, or another kind of one-to-one service.

And everything else that comes with running a business? It tends to feel like a drag.

You take care of the obvious things—billing, expenses, taxes—because those have clear consequences. But a lot of the other tasks that come with “marketing” don’t feel nearly as clear or satisfying.

Email newsletters are often one of those things.

Maybe you’ve heard that you should be doing them. Maybe you’ve tried once or twice. But if you’re honest, it probably feels confusing and a bit superfluous. You’re not really sure what the value is for your kind of business. So it becomes inconsistent, or it lives in the background as a kind of low-grade mental fog—something you feel vaguely guilty about but don’t feel inspired to engage with.

And that makes sense.

A lot of the email marketing advice that’s out there is built for a very different kind of business: e-commerce, growth-driven companies, people selling products at scale. That advice focuses on funnels, promotions, frequent emails, and constant visibility. For service providers, that model often feels misaligned.

But the value of email for a relationship-based practice is different.

If you care about long-term relationships with your clients—if people come back to you regularly or semi-regularly over time—then staying in touch matters. Not in a loud or promotional way, but in a steady, human way.

A simple monthly email can be enough. It keeps you top of mind when someone is ready to come back. It builds trust by sharing what’s happening in your practice. It makes referrals easier because people remember you clearly and feel connected to your work.

And the key thing is this: it’s light enough to be sustainable.

You don’t need to be on social media every day. You don’t need to create reels or constantly think about what to post. One consistent monthly touchpoint can do a surprising amount of quiet work in the background—while you stay focused on the parts of your business that matter to you.

You might be thinking: “I know email is important, but I’m just not doing it consistently
(or at all).”

Here's the thing: it's probably not about your writing ability—it's about the process.

Is this true for you?

No consistent schedule or system
It keeps falling to the bottom of the to-do list.
Technical overwhelm
Setting up platforms, managing lists, and handling the logistics feels like a whole separate job.
Unclear on format and best practices
What should these emails actually look like? How long? How often?
No accountability or structure
Without external support, it just doesn’t happen.

I got you

✧

I got you ✧

Monthly Newsletter Support

I would love to help you create this pulsing process in your business.

I offer a monthly container where I will tend to this important piece of connection with structure and care, following best practices for email engagement and relationship building. Together, we'll create a rhythm that keeps your community engaged while honoring both your voice and their inbox.

Each month

What's Included

✓ One thoughtfully prepared monthly newsletter

✓ Formatting, layout, and sending via your email platform

✓ Editing and refinement for clarity and tone

✓ Light image selection (1–2 images, if appropriate)

✓ Importing new subscribers as needed

✓ Automated reminders and scheduling coordination

✓ Basic QA and test send before delivery

Plus, for Squarespace clients:

✓ Up to 60 minutes of minor website updates

If this feels like a helpful fit, keep scrolling to see how it works and how I approach email newsletters.

How it works

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How it works ✦

01

Monthly
prompt

Mid-month you’ll receive a gentle nudge and optional prompts to begin reflecting on what you’d like to share.

02

Submit
Content

You’ll submit your content before the deadline, which will be in the first few days of the new month.

03

Assembly
& Review

I organize, format, and prepare the newsletter in your email platform, then send you a quick preview to review.

04

Delivery

Once approved, the newsletter is sent by mid-month. The cycle then resets automatically for the following month.

How I approach newsletters

Relationship-led communication

Emails as a way to stay connected and build long-term trust, not to constantly promote.

Curated, not excessive

Focusing each newsletter around one or two meaningful ideas that feel most relevant and alive.

Thoughtfully designed

Clear hierarchy, generous spacing, and layouts that are calm, readable, and mobile-friendly.

I’m opinionated about newsletters, intentionally.

Over the years, one of my biggest pet peeves has been how overstuffed most newsletters are. Too many updates. Too many links. Too many calls to action. Too much asking from the reader’s attention, all at once.

My approach is the opposite.

I believe a good newsletter should communicate one or two main things—no more.

And it should invite one or two clear next steps, not a dozen competing options.

If you care about building real, long-term relationships with your clients through email, attention matters. When someone opens a newsletter, they’re giving you a small, precious window of focus. I think that deserves care.

That means:

curating what feels most important or alive right now
leaving things out on purpose
trusting that not everything needs to be said every month

The result is a letter that feels readable, intentional, and human—something people are more likely to open, skim, and read.

Design sensibility plays a big role in this too.

Readability matters. Spacing matters. Type size matters. Mobile experience matters.

I design newsletters so they:

feel calm and uncluttered
don’t overwhelm or exhaust the reader
are easy to read on a phone
work well in dark mode

For me, newsletters aren’t just a marketing tool. They’re part of your overall client experience. They communicate something about how you relate to people, how you handle attention, and how thoughtfully you show up over time.

This support is best suited for people who share that perspective—who want their newsletters to feel genuine, curated, and respectful, rather than loud or promotional.

Onboarding

Before I can start sending monthly emails on your behalf, I need to go through an onboarding process. This is how I get familiar with your business, your existing tools, and what’s already in place—or not—when it comes to email communication.

During onboarding, I review your current setup, get access to what’s needed, update or create templates, clean up or import email lists, and make sure everything is ready.

Onboarding typically takes about one week.

Light onboarding

For practices with an existing email system

This is for you if you already:

use an email platform
have a list in place
have sent newsletters or emails before (even inconsistently)

Light onboarding includes:

reviewing your existing email setup
access and permissions
updating or refining an existing newsletter template
getting familiar with your business, tone, and workflow

Full onboarding

For practices without an email system, or with a partial or disorganized setup

This is for you if:

you don’t currently use an email platform
you have a list of client emails but no system in place
your setup needs to be created, simplified, or cleaned up

Full onboarding includes:

setting up an email platform
importing and organizing contacts
creating a simple, reusable newsletter template
creating or connecting a sign-up form if needed
making sure everything is ready for ongoing monthly emails

The Investment

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The Investment ✦